The 24H of Finale is one of the most important endurance mountain bike events in the world, able to attract every year on the Manie plateau, in Finale Ligure, thousands of bikers and passionate riders from every continent.
Several years ago, in 1999 to be precise, we wanted a way of showcasing the Finale area to bikers around the world. There were and still are lots of cycle races which are often so full of competitive stress that the riders don’t have a chance to even find out if the place they are in is horrible or wonderful. They do the race, have a shower and go straight home.
This seemed pretty limiting to us, so we invented the first 24 hours on an MTB ever held in Italy, an event in which bikers could participate along with loads of friends. They could be on their bikes for several hours, and party, dance and sing for the rest of the day and night. This meant they would have time to enjoy the place, absorb the atmosphere and think about returning soon.